Oregon Small Businesses Get a Boost

Community is at the heart of everything we do here at LATA. We provide jobs, a diversity of event offerings, and an accessible space for community activities. We strive to support a strong, local economy, as well as the local innovators and entrepreneurs who work ceaselessly to add value and uplift our region. This is why it made perfect sense for us to go to the “Launch Oregon Investors Party” at the Bohemian Club in Medford yesterday evening.

The event was about the new rules regarding securities and crowd funding in Oregon, and we wanted to learn all about it. The new Community Public Offering (CPO) rules make it possible, for the first time, for any Oregonian to invest in small, local businesses. There is so much exciting entrepreneurial activity happening in Oregon, and we are excited to see that steps are being taken to support local innovation!

9 Small Business Owners Leading the Way

9 Small Business Owners Leading the Way

Last night there were 9 Oregon companies with booths set up around the room (some of them from Rogue Valley), each open to public investment under the new rules. From organic and delicious ice cream (Red Wagon Creamery), amazing handcrafted beer (Agrarian Ales), Wylie's Honey Sodas (tasty!), TonTon's Artisan Affections, to farm visitation programs (North Fork 53), and more, we were happy to see these great small businesses representing!

Check out the 9 businesses testing the new rules.

Hatch, an "innovation incubator", is the organization leading the way. We have no affiliation with them; we just think what they are up to is super cool. Check out their website. http://www.hatchthefuture.org

Our First Family Fun Fair Success!

We are very happy to announce that our very first Family Fun Fair was a great success! Little monsters and their big monster chaperons had a ridiculously silly time dancing their monster dances, playing games, bouncing around inflatable castles, eating treats, and watching the dazzling performers dance, juggle, and swing through the air. 

We are also thrilled to announce that the event earned over $1,188.80 dollars for the Ashland School Foundation!  We couldn’t have asked for a better partner in adorable Monster Ball madness than our own beloved Tree House Books (on the Plaza in Ashland). This is just the beginning of a long and rewarding partnership. 

Make sure not to miss the next Live at the Armory / Tree House children’s event! It will only get better every month as we refine the production and bring new performers, games and activities for the kiddos (and adults!) to enjoy. 

The next Live at the Armory / Tree House Books event is Sunday, November 23rd! So come and shake those chilly limbs and delight your kiddos in more costumes, dancing, treats, fun and games! Details to be announced on this website and on Facebook.

PRESS RELEASE: 2014 Concert and Event Series

Live at the Armory Announces Its 2014 Concert and Event Series

A new production company called Live at the Armory (LATA) has taken over management of the Great Hall at the Historic Ashland Armory. The LATA team has been busy developing an innovative and exciting concert and events series that will run year-round. Top-notch headliner bands have already been booked, such as The Brother Comatose (Sept. 4th), Juan de Marcos and the Afro-Cuban All stars (formerly Buena Vista Social Club, Sept 23rd), Sean Hayes (Sept 28th), Maceo Parker (Oct 12th), The Polish Ambassador (Oct. 7th),  Fort Knox Five & Dj Vadim (Oct. 18th), and Gaelic Storm (Nov 21st), Patti Griffin & John Fullbright Oct. 29th, Afrolicious (Oct 31st as part of the 2nd Annual Spookadelic Halloween Funktacular), with more acts for 2014 to be announced, and the 2015 season already in the works.

Live at the Armory has turned the Great Hall into a state-of-the-art production studio with multi-camera capture and live streaming capabilities. Concerts and events can now be streamed live to the world, while being simultaneously recorded for later use. LATA provides performers, or anyone who rents the venue, the option of taking home a high-production-value, live-edited recording of their performance or event.

With the objective of further establishing the Historic Ashland Armory as a dynamic community center, The Live at the Armory team will also produce innovative and dynamic events that constructively engage and enhance the communities of the Greater Rogue Valley. The “Ashland Soup Project”, for example, is a monthly micro-grant, “farm to fork” brunch that features local chefs and farmers. A portion of the cost of the meal goes into a pot (matched by sponsors). Guests dine and watch presentations by local entrepreneurs and then select by vote one  entrepreneur to receive the pot of cash for start-up assistance.

The idea is to support our farmers while serving as an incubator for projects and businesses that will benefit our regional communities. This ongoing series will be filmed, produced as a show, and made available online for a wider audience. The first Ashland Soup Project will be held on Oct. 19th.  LATA’s objective is to raise at least $10,000 in startup grants to give away to local innovators and entrepreneurs every month.

Stay tuned for many other fun and engaging monthly shows produced by LATA, like “The Super Kid’s Disco & The Family Fun Fair”, held on Friday, September 26th and co-produced by Ashland’s beloved Treehouse Books (40% of the door proceeds will be donated to Ashland Schools). Or, on the more adult side, like LATA’s variety game show—”A hilarious mash-up of your favorite game shows with a slightly naughty twist, audience participation, and lots of great prizes”—all filmed and webcast so anyone can “go” (the first Game Show Night will be held on Thurs, Sept 25th).

Live at the Armory’s first month of operations during August, what it calls its “soft launch” month, has been a great success so far, with March Fourth Marching Band and Samba Dá headliners drawing a lively crowd, and the “local showcase” nights causing much dancing and good times into the late hours. The company also held its first Monday Movie Night, a tribute to Robin Williams, which featured two of his most memorable performances (Good Will Hunting and The Fisher King) played on the venue’s two big screens, while the audience ate, drank, mingled and paid tribute to his life and work.

LATA has also developed a full range of services for private events, including catering, a full bar, event planning, talent booking, photography, and complete video and media packages. Email rentals@liveatthearmory.com to book your next event.

Follow Live at the Armory on Facebook or visit their website calendar at www.LiveAtTheArmory.com to keep abreast of upcoming concerts and events.


PRESS RELEASE: New Event Company to Manage the Historic Ashland Armory

New event production company prepares to launch ongoing concert and event series at the Historic Ashland Armory

Starting August, 2014, a new event production company called Live at the Armory is taking over the venue management of the Historic Ashland Armory, where the company will produce a year-round concert and event series.

Live at the Armory’s objective is to establish the Historic Ashland Armory as a premier West Coast venue on par with other comparably sized venues like Portland’s Crystal Ballroom and San Francisco’s The Fillmore. The venue will host world-class musicians and performers who continuously travel up and down the I-5 corridor, often passing right by Ashland. Live at the Armory will be able to bring a great deal more of these exciting entertainment possibilities to the Rogue Valley.

The company is also making the venue more accessible to local musicians and performing artists. Every month, Live at the Armory will produce “Local Showcase” nights, featuring 3 to 4 local bands of a particular genre (themed shows). The performers will be able to play the best venue in town and enjoy full professional production support with no out-of-pocket expense, while at the same time receiving a percentage of the door revenue. (Local performers can send inquiries to booking@liveatthearmory.com.)

Private rentals of the Great Hall will also continue. Live at the Armory is currently developing a full spectrum of professional event production services to support private rentals, offered a la carte or in packages, which include a full bar, catering, event theme development, photography, live-streaming and video packages, general event planning and talent booking. The company’s objective is to provide everything in-house that one might need to produce classy, successful events.

“The Historic Ashland Armory has served as an important and iconic cultural center for Ashland and the Valley for a long time. We are committed to maximizing the potential of this amazing venue and delivering the highest quality event production experience. We believe that our booking strategy will ensure that the Live at the Armory concert and event series and the Historic Ashland Armory will become nationally recognized as a beacon of sophisticated culture, that also positively contributes to our community in countless ways,” says Jason Gallagher, co-founder.

Improvements to the Great Hall are underway and will continue through the Fall. Among the improvements will be a state-of-the-art media production studio. This will enable the company to offer a range of video services for private and public events, including live-streaming, interactive conferences, and professionally produced videos. Local performers will be able to play at the Armory and leave with a valuable promotional video of their performance.

Other improvements include unique signature menus for food and libations, developed by Live at the Armory’s in-house caterer / bar manager, which will be offered at events produced by the company. “Because we are dedicated to supporting and working with our local farmers, our custom, gourmet menus will change seasonally,” say Jack Stull, the other co-founder.

The founders believe that people who work here in Ashland should be able to afford living here, and thus all employees are paid living wages. As of September, the company will employ an administrative and production staff of 12 with an anticipated 3-5 events per week. There are also an abundance of internship programs for local university and high school students to gain valuable work experience, and volunteer positions available for people who would like to trade their hours for tickets (contact volunteers@liveatthearmory.com).

The venue is conducting a “soft launch” during the month of August (“Local Showcase Month”) in order to test all of the new systems and streamline the event experiences. The month will commence on August 9th with March Fourth Marching Band and SambaDá, and will be followed by a series of concerts by of some of the region's best local talent. (Visit www.LiveAtTheArmory.com for a frequently updated schedule of upcoming events.)

Live at the Armory will conduct an ongoing, robust marketing campaign in the Rogue Valley and beyond up and down the West Coast, consisting of a diversity media channels, including radio, pandora, internet advertising, flyering and postering, event announcements, video spots and more. This multitude of advertising modalities will provide local business and organizations a powerful way to get the word out by becoming sponsors.

“Even though this community already thrives off of art and culture, we believe that the people are hungry for more. Live at the Armory is going to provide it, and provide it in style,” say Gallagher.

For press and partnership inquiries please contact Evan Wilson by email at evan@liveatthearmory.com.

Current Calendar of Events (more TBA). Bookmark liveatthearmory.com to check for frequent updates to the event calendar.



Greetings Rogue Valley!

We want to take a moment to share with you a little bit about Live at the Armory, about our vision and mission, and about who we are and how we would like to serve this fine community. 

We are all locals like you. We love the Rogue Valley and are dedicated to fostering a rich, diverse, abundant, thriving, sophisticated and fun local culture! We are dedicated to supporting our community that is filled with amazing artists, musicians, performers, entrepreneurs, teachers, farmers, and families. 

How will we do this? First, we are opening up the Armory to all of you local musicians and performers. This represents a larger venue for you and an entirely new market that was previously cost prohibitive. All event production at the Armory will now be in-house, which means you don’t have to rent the venue, we help you promote, and you get paid! 

For all of you music fans, this means that you will now have a regular (yet spectacular) venue you can rely on to see your favorite local talent in action. And at prices that are affordable. 

Local acts, priced for the locals, and with room to dance!

Not only that, we will also deliver to you the best, most sought-after artists that our country provides. Many of our nation’s bigger names pass right by Ashland on their way to Portland or San Francisco. Not any more! It’s time to put Ashland and the Historic Armory on the national touring map. It’s time to join the ranks of the great, medium-sized venues like the Fillmore and the Crystal Ballroom. 

There is so much more that we will bring to you, and do with you, like comedy nights, Ashland Sunday Soups (like Sunday Soup Chicagohttp://incubate-chicago.org/sunday-soup/), kid discos, speakers, basically, way too much to include in this post. 

We also want to hear from you. If you have an idea for an event, or a band you would like to see, please let us know. This is about community. This is about taking everything to the next level.