Greetings Rogue Valley!

We want to take a moment to share with you a little bit about Live at the Armory, about our vision and mission, and about who we are and how we would like to serve this fine community. 

We are all locals like you. We love the Rogue Valley and are dedicated to fostering a rich, diverse, abundant, thriving, sophisticated and fun local culture! We are dedicated to supporting our community that is filled with amazing artists, musicians, performers, entrepreneurs, teachers, farmers, and families. 

How will we do this? First, we are opening up the Armory to all of you local musicians and performers. This represents a larger venue for you and an entirely new market that was previously cost prohibitive. All event production at the Armory will now be in-house, which means you don’t have to rent the venue, we help you promote, and you get paid! 

For all of you music fans, this means that you will now have a regular (yet spectacular) venue you can rely on to see your favorite local talent in action. And at prices that are affordable. 

Local acts, priced for the locals, and with room to dance!

Not only that, we will also deliver to you the best, most sought-after artists that our country provides. Many of our nation’s bigger names pass right by Ashland on their way to Portland or San Francisco. Not any more! It’s time to put Ashland and the Historic Armory on the national touring map. It’s time to join the ranks of the great, medium-sized venues like the Fillmore and the Crystal Ballroom. 

There is so much more that we will bring to you, and do with you, like comedy nights, Ashland Sunday Soups (like Sunday Soup Chicago, kid discos, speakers, basically, way too much to include in this post. 

We also want to hear from you. If you have an idea for an event, or a band you would like to see, please let us know. This is about community. This is about taking everything to the next level.