PRESS RELEASE: 2014 Concert and Event Series

Live at the Armory Announces Its 2014 Concert and Event Series

A new production company called Live at the Armory (LATA) has taken over management of the Great Hall at the Historic Ashland Armory. The LATA team has been busy developing an innovative and exciting concert and events series that will run year-round. Top-notch headliner bands have already been booked, such as The Brother Comatose (Sept. 4th), Juan de Marcos and the Afro-Cuban All stars (formerly Buena Vista Social Club, Sept 23rd), Sean Hayes (Sept 28th), Maceo Parker (Oct 12th), The Polish Ambassador (Oct. 7th),  Fort Knox Five & Dj Vadim (Oct. 18th), and Gaelic Storm (Nov 21st), Patti Griffin & John Fullbright Oct. 29th, Afrolicious (Oct 31st as part of the 2nd Annual Spookadelic Halloween Funktacular), with more acts for 2014 to be announced, and the 2015 season already in the works.

Live at the Armory has turned the Great Hall into a state-of-the-art production studio with multi-camera capture and live streaming capabilities. Concerts and events can now be streamed live to the world, while being simultaneously recorded for later use. LATA provides performers, or anyone who rents the venue, the option of taking home a high-production-value, live-edited recording of their performance or event.

With the objective of further establishing the Historic Ashland Armory as a dynamic community center, The Live at the Armory team will also produce innovative and dynamic events that constructively engage and enhance the communities of the Greater Rogue Valley. The “Ashland Soup Project”, for example, is a monthly micro-grant, “farm to fork” brunch that features local chefs and farmers. A portion of the cost of the meal goes into a pot (matched by sponsors). Guests dine and watch presentations by local entrepreneurs and then select by vote one  entrepreneur to receive the pot of cash for start-up assistance.

The idea is to support our farmers while serving as an incubator for projects and businesses that will benefit our regional communities. This ongoing series will be filmed, produced as a show, and made available online for a wider audience. The first Ashland Soup Project will be held on Oct. 19th.  LATA’s objective is to raise at least $10,000 in startup grants to give away to local innovators and entrepreneurs every month.

Stay tuned for many other fun and engaging monthly shows produced by LATA, like “The Super Kid’s Disco & The Family Fun Fair”, held on Friday, September 26th and co-produced by Ashland’s beloved Treehouse Books (40% of the door proceeds will be donated to Ashland Schools). Or, on the more adult side, like LATA’s variety game show—”A hilarious mash-up of your favorite game shows with a slightly naughty twist, audience participation, and lots of great prizes”—all filmed and webcast so anyone can “go” (the first Game Show Night will be held on Thurs, Sept 25th).

Live at the Armory’s first month of operations during August, what it calls its “soft launch” month, has been a great success so far, with March Fourth Marching Band and Samba Dá headliners drawing a lively crowd, and the “local showcase” nights causing much dancing and good times into the late hours. The company also held its first Monday Movie Night, a tribute to Robin Williams, which featured two of his most memorable performances (Good Will Hunting and The Fisher King) played on the venue’s two big screens, while the audience ate, drank, mingled and paid tribute to his life and work.

LATA has also developed a full range of services for private events, including catering, a full bar, event planning, talent booking, photography, and complete video and media packages. Email to book your next event.

Follow Live at the Armory on Facebook or visit their website calendar at to keep abreast of upcoming concerts and events.